To create impact with science, research, and discoveries, effective communication is essential. To meet the rising demand for high-quality, impactful science communication, Outbound Pharma and Zeeks have joined forces in an exciting new partnership. With a shared commitment to enhancing the visibility of science-focused companies and their products, this collaboration will focus on leveraging one of the most engaging media formats available today: podcasts.
Why Science Podcasts in B2B Science Marketing?
In recent years, podcasts have become one of the most influential tools in content marketing. This is particularly true for industries that thrive on innovation and education, such as biotech, pharmaceuticals, medtech, and more. According to Edison Research, 74% of podcast listeners tune in to learn something new. This makes podcasts a perfect fit for B2B science marketing, as they offer a platform for in-depth conversations, expert insights, and powerful storytelling.
“[..] 74% of podcast listeners tune in to learn something new [..]”
Edison Research
However, podcasts are not solely about the content; they are also about the people and companies, as they allow listeners to get to know the speakers more personally. Thus, podcasts can transform an unknown product or company into something approachable and with a personality. For example, an interview with a CEO or director can provide insights into company culture and its approach to leadership. This is showcased in this podcast with Dr Malte Wachsmuth from Bruker Luxendo GmbH.
A podcast is also a great platform when talking about complex topics as it allows clarification and nuance. Unlike traditional marketing content, podcasts can dive deep into technical subjects while feeling accessible. You can listen to a podcast explaining how cells are measured by touch with atomic force microscopy here.
The Vision Behind the Outbound Pharma and Zeeks Partnership
Outbound Pharma and Zeeks understand that scientific marketing is not “just like marketing” and requires the right combination of subject matter expertise, experience, and connections to be effective.
Outbound Pharma brings unparalleled life science industry expertise and quality connections to help biopharma companies and service providers streamline their marketing and sales processes. Their expertise in life science business development and ability to reach specific, targeted audiences make them a formidable partner for scientific companies.
“The quality of podcasts produced by Zeeks is truly unmatched. I’m excited about the opportunity to collaborate with Zeeks to deliver even greater value to our clients. This strategic partnership will empower companies to amplify their voices, cut through the noise, and distinguish themselves from the competition.”
- Claudio Rota, CEO of Outbound Pharma
Zeeks, on the other hand, brings subject matter expertise and scientific marketing experience to create accessible, engaging, and impactful content. Zeeks' international team of science communicators, writers, and designers brings a deep understanding of the language of science. With an eye for quality and a flair for creative solutions, Zeeks is dedicated to helping companies effectively communicate their innovations to wider audiences.
“We are excited to partner with Outbound Pharma, strengthening our global reach and working with a fantastic international team”,
Dr Elisabeth Kugler, Director of Zeeks
Combining the complementary strengths, Outbound Pharma and Zeeks aim to lift B2B science communication to a new level. Delivering global excellence with strategic insight, our customers will receive science podcasts that deliver real impact.
This collaborative process ensures that each podcast episode will be tailored to the client’s needs and designed to resonate with their target audience. By working closely together at every production stage, Outbound Pharma and Zeeks can maintain quality, consistency, and a client-centred approach throughout each project.
Expected Impact of the Partnership
For life science companies, this partnership offers a unique opportunity to leverage the growing influence of podcasts to enhance brand recognition and deepen engagement with their target audiences. Scientific concepts that were once relegated to technical journals or formal presentations can now reach wider audiences in an accessible format, ultimately helping companies strengthen relationships with existing clients, attract new customers, and communicate their value proposition more effectively.
“[..] strengthen relationships with existing clients, attract new customers, and communicate their value proposition [..]”
In the long run, Outbound Pharma and Zeeks hope to demonstrate the power of B2B science podcasts as a marketing tool that goes beyond traditional communication strategies. By fostering genuine connections and facilitating open discussions, they aim to make B2B science marketing a more human, transparent, and impactful experience.
Shaping the Future of Science Communication
With a rapidly changing landscape in the scientific and pharmaceutical industries, clear, engaging, and authoritative communication is more essential than ever. Outbound Pharma and Zeeks are taking a bold step forward in harnessing the potential of science podcasts to transform B2B science marketing, making it more engaging, accessible, and effective.
By uniting strategic expertise with creative storytelling, Outbound Pharma and Zeeks offer a new approach to science communication, one that speaks directly to the industry’s growing needs for transparency, clarity, and connection. Together, they look forward to elevating B2B science marketing and helping companies share their innovations with the world in ways that truly resonate.
For more information, please reach out and schedule an introductory call.
תגובות