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#034 How to Brief a Creative Team on Scientific Content: A Practical Guide for Scientists, Innovators, and Biotech Founders
Communicating science clearly and effectively isn’t always easy, but given that funding, investments, and sales depend on how well you communicate, the need for science communication is non-negotiable. This can be made easier by bringing in external creative teams with expertise and experience in how to showcase your science through excellent science communication.
Dr Elisabeth Kugler
May 286 min read


China’s Rise in Innovative Drug Development: Regulatory Reforms, Cell and Gene Therapy Growth, and the CoJourney CDMO Spotlight
Over the past decade, China has transformed its pharmaceutical sector, evolving from a generics-dominated market into a global engine for innovative drug development.
This shift has been driven by a combination of regulatory reforms, substantial increases in research and development (R&D) investment, and the rapid expansion of clinical research and manufacturing capabilities.
This article explores the key drivers behind China’s rise in innovative drug development.
Nicole Brooks
May 710 min read


#033 Science Podcast Marketing: Three Case Studies from Behind the Mic
Because science podcasts are no longer a “nice to have” marketing asset, but, when strategically used, become durable evergreen assets within a broader science marketing strategy. And drive trust, discoverability, and long-term authority.
In this post, we compare three science podcast case studies of work that we created to highlight that different podcast formats: independent, application-focused, and technology-driven, can deliver measurable value when aligned with a clear
Dr Elisabeth Kugler
Apr 235 min read


Technology Spotlight from ELRIG Cell and Gene Therapy 2026 Conference
Innovation in cell and gene therapy depends on scientific breakthroughs as well as enabling technologies that address key challenges in delivery, safety, and development efficiency.
At the ELRIG Cell and Gene Therapy 2026 conference, a number of emerging technology developers showcased solutions designed to overcome some of the most persistent bottlenecks in the field.
Nicole Brooks
Apr 164 min read


The Therapeutic Areas Evolving Through Cell and Gene Therapy Innovation
The cell and gene therapy landscape is evolving. Directly editing the genome or subcellular processes isn’t an aspirational dream anymore, but a potentially game-changing class of therapeutics for life-threatening and seriously debilitating diseases. Zeeks was fortunate enough to attend ELRIG’s Cell and Gene Therapy conference in Cambridge, hearing from the scientists developing cell and gene therapies about innovations in development across a plethora of diseases and therape
Nicole Brooks
Apr 910 min read


#032 The Neuroscience of Storytelling in Life Science Marketing
In life science marketing, this means that a dense data slide or technical abstract rarely makes a lasting impression. To be remembered, your audience’s brain must engage with your message, ideally emotionally, visually, and conceptually. This blog talks about how to create memorable content.
Dr Elisabeth Kugler
Mar 264 min read

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