Science Communication 101 Academia to Industry

This course focuses on developing strategies to convey complex scientific ideas that resonate with customers, investors, departments, and other key stakeholders. It uses a multi-disciplinary approach, offering a practical and theoretical approach to mastering the art of science communication in a corporate setting.

​

Is this course for me?

This course is designed to develop industry science communication skills for scientists, researchers, and business professionals.​​

 

Learning targets:

(1) Understanding Challenges: Understand audiences, markets, and communication styles.

(2) Explore the Funnel: Examine and visualize different client touch points along the funnel and across channels.

(3) Hands-on: Using hands-on exercises will provide the attendees with a broader understanding of visuals in science communication. Attendees will be provided with workbooks as well as real-life case studies.

(4) Long-term: The tutorial is designed to be interactive with attendees assessing the learned principles.